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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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June 25, 2021

What Type of Ad Model Would US TV Viewers Prefer in a TV Service*? (% of respondents, June 2021)

Methodology

Data is from a June 2021 Hub Research report titled "TV Advertising: Fact vs. Fiction." A US Census-balanced sample of 3,001 US TV viewers ages 14-74 were surveyed online during June 2021. All respondents watch at least one hour of TV per week.

"Behind the Numbers" Podcast