Forecasts
| Oct 30, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 30, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 30, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 30, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 30, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 30, 2025
Source: EMARKETER Forecast
JPMorgan Chase will launch a digital-only retail bank in Germany in 2026. And Santander revealed that its US digital-only retail bank, Openbank, attracted over $6 billion in deposits in its first year. For a traditional bank, running a digital-only bank is a strategic choice rather than the side project it may seem. Rebuilding the technology stack and experience from the ground up fosters necessary digital transformation and enables business growth in new markets. To break out of a mold, bankers should think big about their options: A small subsidiary built from scratch can reshape the business.
Article
| Oct 30, 2025
Online marketplaces are a crucial channel for growth in Europe. But brands need a nuanced strategy to navigate the complex, fragmented landscape.
Report
| Oct 29, 2025
Forecasts
| Oct 28, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 28, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 28, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 28, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 28, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 28, 2025
Source: EMARKETER Forecast
Forecasts
| Oct 28, 2025
Source: EMARKETER Forecast
Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%), according to a July survey from Passport and Drive Research.
Article
| Oct 28, 2025
Chart
| Oct 28, 2025
Source: Salesforce
Recent announcements from Amazon signal its intention to lean on international markets to power growth. The retailer expects to quadruple ecommerce exports from India by 2030 to $80 billion. It is also investing $2.8 billion in Belgium and the Netherlands, and recently launched ultra-fast delivery in the UAE. To achieve international success, Amazon must continue strengthening its local logistics network. Expanding fulfillment capabilities allows it to offer its trademark delivery speed, enabling it to appeal to more shoppers. That makes it a more valuable channel for external vendors, helping to increase product selection (and revenues from third-party seller services) and keep the company’s flywheel turning.
Article
| Oct 27, 2025
Influencer marketing is no longer optional—it’s a performance-driven growth engine. As consumer trust and expectations reshape engagement, brands must adapt their strategies to sustain returns in a fast-moving yet maturing channel.
Report
| Oct 24, 2025
Holding company WPP launched WPP Open Pro on Thursday, a self-serve AI tool piloted by Google and other clients that creates ad campaigns from start to finish in a push to attract small businesses. WPP’s newest move means marketers can continue to expect greater automation, cost savings, and a shift in agency relationships.
Article
| Oct 24, 2025
Our exclusive research reveals what factors are influencing the path to purchase for personal care and beauty products.
Report
| Oct 23, 2025
Chart
| Oct 23, 2025
Source: Shopify; Sapio Research
34% of social media users would be more likely to purchase products based on creator recommendations if those reviews appeared more authentic and included negative reviews, a March 2025 impact.com and EMARKETER survey found.
Article
| Oct 22, 2025
In this podcast episode, we discuss how do you decide when to lead with data versus when to trust your team’s creative instinct, how your brand can stand out on social media, how shopper expectations changed, and more. Listen to the discussion with Vice President of Content and guest host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, Chief Content Officer at The Lead, Sonal Gandhi, and SVP of Marketing at Lulu’s, Patrick Buchanan.
Audio
| Oct 22, 2025
Chart
| Oct 21, 2025
Source: Bain & Company