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Out-of-Home Ad Spending
Overall
Out-of-Home Ad Spending
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Digital Out-of-Home Ad Spending
Traditional Out-of-Home Ad Spending
In-Store Retail Media Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- October 2025 
Note: includes both traditional and digital out-of-home advertising; includes alternative, billboards, cinema, street furniture, and transit
Additional Note: EMARKETER benchmarks its US out-of-home ad spending projections against Outdoor Advertising Association of America (OAAA) data, for which the last full year measured was 2017.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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