AI enters 2026 facing energy bottlenecks, regulatory battles, and a gap between promise and performance. From market corrections to voice assistant limits and physical AI’s unreadiness, hype is meeting reality.

For social platforms, AI hype is colliding with user fatigue and rising regulations. In the US, they face stalled engagement and tougher rules as people demand more control and more human experiences.

Mobile will account for nearly half of US online sales in 2026 and become the dominant channel in 2027. To make the most of this shift, retailers and brands should enhance integration of their shopping apps and loyalty programs.

Apps dominate mobile activity and are essential for marketers and publishers to reach audiences. Key data shows how app users are shifting, which apps they prefer, and the outlook for consumer spending and ad revenues.​

Automation, new commerce models, and a fresh generation of consumers are transforming the rules of connection and creativity. Explore the 11 trends shaping the digital future.

US media habits show a split between heavy streaming and enduring live TV. Gaming, immersive tech, and short video add complexity, making the market both advanced and fragmented.

Western Europe’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Western Europe is a deep dive into the region’s shifting habits relating to time spent with media, media adoption, and device ownership.

In Central and Eastern Europe, streaming trails TV as desktops and smart TVs shape habits. Social media is a daily habit, while spending on creators lags. This report shows how these patterns recalibrate media mixes, from radio-heavy markets to fast-growing CTV.

The Middle East and Africa region continues to change as new formats attract younger and older users alike. The GMI report for the region is a deep dive into its shifting habits relating to time spent with media, media adoption, and device ownership.

Media habits in East Asia and Oceania are being redefined. Streaming outpaces broadcast, creators rival traditional TV, and new devices—from wearables to smart home tech—are reshaping how audiences spend time and money on content.

Short video now beats TV across South and Southeast Asia. Mobile screens rule, platforms fragment, and creator content surges—reshaping news, gaming, and shopping. See how device mix and monetization pressures vary by market.

The global mediascape has shifted rapidly over the past decade and continues to change as new formats attract users of all ages. The 2025 Global Media Intelligence (GMI) report is a deep dive into country-level and regional habits relating to time spent with media, media adoption, and device ownership.

Media in Latin America continues to change as new formats attract users of all ages. The GMI report takes a deep dive into the shifting regional habits related to time spent with media, media adoption, and device ownership.

Canada’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Canada is a deep dive into the country’s shifting habits relating to time spent with media, media adoption, and device ownership.

China’s digital landscape is mobile-first and device-rich, yet media use is fleeting. Short-form video is the standout habit, while light engagement elsewhere forces brands to rethink how to capture attention.

Restaurants face shifting consumer behavior, tighter household budgets, and rapid advances in technology. This report provides the latest data on restaurant traffic, delivery, mobile engagement, and technology adoption.

Voice assistants will add nearly 30 million US users between 2022 and 2029, fueled by genAI, demographic shifts, and new hardware. Key adoption trends, platform battles, and marketing opportunities are shaping the next era of voice technology.

Video games now reach players of all ages, but kids and teens remain key to growth. Recent data shows who's gaming, what revenue forecasts look like, and gamers' sentiments about ads.

US retail and ecommerce sales growth will take a hit in 2025 as unpredictable changes in tariff policies ripple through the economy, shaking consumer confidence.

US consumers will spend 8.6 hours daily with digital media in 2025. How they divide that time across devices is evolving as video content drives strong growth in connected TV usage.

Nearly two-thirds of digital advertising spending in 2025 will be delivered on mobile devices. Tariffs may dampen spending growth but shouldn’t reduce mobile’s share of the digital advertising pie.

Internet adoption in Asia-Pacific will rise from 65.8% in 2025 to 70.2% in 2030, thanks to rapidly expanding infrastructure—particularly in the Philippines, India, Indonesia, and Vietnam. But parts of the region are still lagging.

Nearly five years since hundreds of Chinese apps were banned from India’s app stores, some can be found in the country’s Apple Store and Google Play once again. Will this open the door for other previously banned Chinese apps?

Wellness is becoming more digital, personalized, and consumer driven, with technology playing a central role in health management, fitness, and self-care.

US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.