In 2026, AI will reshape advertiser workflows and behaviors, while rising video consumption will boost CTV and YouTube.

In 2026, personal lines insurers will face a market reshaped by changing demand, risk, and consumer expectations. Growth hinges on smarter digital engagement, genAI transformation, richer data, real-time risk insights, and emerging coverage areas.

AI enters 2026 facing energy bottlenecks, regulatory battles, and a gap between promise and performance. From market corrections to voice assistant limits and physical AI’s unreadiness, hype is meeting reality.

For social platforms, AI hype is colliding with user fatigue and rising regulations. In the US, they face stalled engagement and tougher rules as people demand more control and more human experiences.

The EU’s regulatory environment will hinder investment in AI-generated ads and agentic commerce in 2026. But TikTok Shop’s expansion will be a catalyst for live commerce.

In 2026, commerce media will shift toward the core mechanics of shopping, as retailers reorganize, stores become high-impact media showcases, agentic AI opens new monetization, and financial platforms move closer to shoppable environments.

In 2026, dominant platforms like Google and Amazon will flex their muscle against ChatGPT; smaller players like Perplexity and Claude will need to make either product moves or M&A moves; and AI-focused marketers will spend more on YouTube than ads on AI platforms.

In 2026, stablecoins, agentic commerce, and AI-driven rewards will reshape the payments industry. Providers need to bet early or risk being sidelined by faster, cheaper, and more intuitive payment experiences.

Exclusive survey findings benchmark retail media network structures, capabilities, and priorities as the landscape continues to take shape.​

Shifts in what consumers watch, how they search, and where they shop are reshaping Latin America’s digital economy—and how brands will reach audiences in 2026. Explore the five trends to watch in the year ahead.

Mobile will account for nearly half of US online sales in 2026 and become the dominant channel in 2027. To make the most of this shift, retailers and brands should enhance integration of their shopping apps and loyalty programs.

Apps dominate mobile activity and are essential for marketers and publishers to reach audiences. Key data shows how app users are shifting, which apps they prefer, and the outlook for consumer spending and ad revenues.​

AI, stricter safety rules, and new ad restrictions are reshaping the UK digital landscape as local sellers gain leverage, platforms face new friction, and advertisers adapt to a fast-changing regulatory environment.

GenAI adoption in Asia-Pacific is outpacing the rest of the world. The region’s soft power is expanding quickly, highlighted by K-pop’s unstoppable global rise and China’s AI push bringing humanoid robots to daily life.

YouTube’s established dominance faces new competition from TikTok, long-held digital habits are maturing, and digital video is universal. Our latest forecast data reveals where each age group overindexes, how their time spent is shifting across platforms, and what marketers should prioritize next to stay relevant.

Q3 was a record-breaking quarter for the three largest ad platforms, but heavy spending on AI is compressing margins and raising questions about how the technology will impact the future of digital advertising.

CMOs are confronting AI fatigue by refocusing on human creativity and trust. As automation accelerates, leaders are rebalancing efficiency with authenticity to restore credibility and performance.

In 2026, marketing success will hinge on visibility, credibility, and governance. AI-led discovery is redefining how B2B buyers find brands, human influence is reshaping how marketers build trust, and data governance is powering growth.

Automation, new commerce models, and a fresh generation of consumers are transforming the rules of connection and creativity. Explore the 11 trends shaping the digital future.

Latin America’s digital ad market is transforming as new formats, channels, and players emerge. Understanding the market forces, challenges, and opportunities driving these shifts is key to staying competitive in this fast-evolving landscape.

OpenAI’s push into commerce took a major step forward with the launch of in-app shopping on ChatGPT, though it will take time to gain traction as a meaningful retail sales channel.

Generative AI is transforming how consumers discover products and brands earn visibility. As usage of—and trust in—AI grows, brands must rethink how they optimize for discovery and measure success.

US media habits show a split between heavy streaming and enduring live TV. Gaming, immersive tech, and short video add complexity, making the market both advanced and fragmented.

Short video now beats TV across South and Southeast Asia. Mobile screens rule, platforms fragment, and creator content surges—reshaping news, gaming, and shopping. See how device mix and monetization pressures vary by market.

In Central and Eastern Europe, streaming trails TV as desktops and smart TVs shape habits. Social media is a daily habit, while spending on creators lags. This report shows how these patterns recalibrate media mixes, from radio-heavy markets to fast-growing CTV.