Europe's digital market will reach $135 billion this year, driven largely by Western Europe. The fastest growth exists in countries where digital spend is reaching parity with traditional.
Digital ad spending will continue to increase across all industries we track. Retail will remain the biggest, but financial services will grow fastest thanks to upcoming regulatory changes.
Digital ad spending will continue growing strongly across all industries we track. Retail will remain the biggest, while auto will continue to struggle at the back of the pack.
The latest data on advertising, retail, and ecommerce sales in Spain reveals slowing growth in digital ad spending and untapped potential for social commerce.
This is the first installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.