The outlook for worldwide retail sales in 2025 is slightly down from what we expected in Q1, but worst-case scenarios now seem unlikely. For ecommerce, the news is somewhat positive.
Report
| Sep 4, 2025
Chart
| Sep 4, 2025
Source: Google; National Research Group (NRG)
Chart
| Sep 1, 2025
Source: EMARKETER
Chart
| Sep 1, 2025
Source: EMARKETER
Chart
| Sep 1, 2025
Source: EMARKETER
Chart
| Sep 1, 2025
Source: EMARKETER; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau México (IAB México); Interactive Advertising Bureau Perú (IAB Perú); Interactive Advertising Bureau Uruguay (IAB Uruguay); E-Commerce Brasil
Chart
| Sep 1, 2025
Source: EMARKETER
Forecasts
| Aug 30, 2025
Source: EMARKETER Forecast
Forecasts
| Aug 30, 2025
Source: EMARKETER Forecast
Retail media ad spending is booming in Latin America. Brazil and Mexico are leading the charge, with Mercado Libre outpacing in-market rivals. Here are the latest trends you need to know.
Report
| Aug 26, 2025
Temu parent PDD posted its slowest revenue growth in Q2 since the end of 2021, as it struggles to navigate a weak consumer environment in China and regulatory challenges in the US and other key markets.
While PDD’s Q2 results beat expectations, they show how the company’s primary strategy of undercutting competitors with cheaper prices is becoming untenable in the current political and macroeconomic landscape.
Article
| Aug 25, 2025
TikTok’s 2024 revenues in the UK, Europe, and Latin America surged 38% to $6.3 billion, more than doubling 2022 levels, per filings cited by Forbes. The growth underscores TikTok’s strength outside the US, where a divest-or-ban standoff continues. Yet regulatory scrutiny in Europe looms large, with over $1 billion reserved for fines, ongoing probes across multiple countries, and potential penalties under the EU’s Digital Services Act. TikTok’s UK penetration tops 32%, with ad revenues projected to triple by 2027. Still, layoffs in trust and safety roles and a pivot to AI moderation could test regulators and user trust.
Article
| Aug 25, 2025
This report analyzes how digital adoption and evolving consumer habits are reshaping South Korea’s retail, media, and payments landscape.
Report
| Aug 22, 2025
Forecasts
| Aug 21, 2025
Source: EMARKETER Forecast
Forecasts
| Aug 21, 2025
Source: EMARKETER Forecast
Forecasts
| Aug 21, 2025
Source: EMARKETER Forecast
Forecasts
| Aug 20, 2025
Source: EMARKETER Forecast
Chart
| Aug 18, 2025
Source: IBM; Morning Consult
Chart
| Aug 18, 2025
Source: IBM; Morning Consult
Chart
| Aug 18, 2025
Source: IBM; Morning Consult
Chart
| Aug 18, 2025
Source: IBM; Morning Consult
Chart
| Aug 18, 2025
Source: IBM; Morning Consult
The news: Western Union will acquire International Money Express (Intermex) in a deal with a total equity and enterprise value of $500 million, per a press release.
Our take: Increasing its retail footprint in the US positions can help Western Union capture more remittance outflow from the US, which we forecast to hit $92.58 billion this year.
Article
| Aug 14, 2025
This is the first installment of our annual “Mexico Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 6, 2025
This is the first installment of our “Mexico Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Aug 6, 2025