ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Dec 12, 2025

Out-of-home sports ads are turning viewers into talkers

Article |
 Dec 12, 2025

Fintech lenders can hide problems with consumer credit quality

Article |
 Dec 12, 2025

Fiserv is sued again for alleged security lapses

Article |
 Dec 12, 2025

The Home Depot builds a stronger foundation for creator partnerships

Article |
 Dec 12, 2025

AI, video, and broad skill sets define sea change in marketing job market

Article |
 Dec 12, 2025

SEO spending will drop as brands prioritize real-time social performance

Article |
 Dec 12, 2025

Epic antitrust suit could crack open the health data market

Article |
 Dec 12, 2025

YouTube Shorts expands ad tools to capture holiday spend

Article |
 Dec 12, 2025

Lululemon seeks leadership change as challenges mount

Article |
 Dec 12, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Auto Loan Accounts
Accounts
Auto Loan Accounts
Mortgage Accounts
Debt Balance
Credit Union Auto Loan Debt Balance
Auto Loan Debt Balance
Private Student Loan Debt Balance
Mortgage Debt Balance
Mortgage Debt Balance
Multifamily (5+) Residence Mortgage Debt Balance
One-to-Four Family Residence Mortgage Debt Balance
Single Family Home Mortgage Debt Balance
Debt Balance, per Account
Auto Loan Debt Balance per Account
Mortgage Debt Balance per Account
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- July 2024 
Note: loans taken out to purchase a car; includes auto bank loans (provided by banking institutions such as banks, credit unions, savings, and loan associations) and auto finance loans (provided by automobile dealers and automobile financing companies)
Methodology: EMARKETER benchmarks its auto loan account figures against the Federal Reserve Bank of St. Louis data, for which the last full year measured was 2021.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client