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EMARKETER
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Ad-Supported Digital Audio Listeners
Ad-Supported Listeners
Ad-Supported Digital Audio Listeners
Ad-Supported Digital Music Listeners
Monthly Listeners
Digital Audio Listeners
Adult Digital Audio Listeners
Podcast Listeners
Weekly Listeners
Weekly Digital Audio Listeners
Weekly Adult Digital Audio Listeners
by Device
Desktop/Laptop Audio Listeners
Mobile Phone Audio Listeners
Smart Speaker Audio Listeners
Smartphone Audio Listeners
Tablet Audio Listeners
by Platform
Amazon Music Listeners
Apple Music Listeners
iHeartRadio Listeners
Pandora Listeners
Spotify Listeners
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Source & Notes
Data Table
Source: EMARKETER Forecast- September 2025 
Note: internet users of any age who listen to audio content (e.g., music, podcasts, audiobooks) on an ad-supported audio platform via app or website on any device at least once per month
Additional Note: The free ad-supported plans of digital audio streaming services (e.g., Amazon Music Free, iHeartRadio, Pandora’s free plan, Spotify Free, YouTube Music’s free plan) and AM/FM digital streams are included. Some paid plans provide ad-free listening for music but not for podcasts or other audio content that may contain host-read ads; listeners on these plans are counted as ad-supported digital audio listeners. Audio content on video-first platforms (e.g., YouTube) is excluded. Digital streams and direct downloads are included.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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