Products

Note: includes products sold by consumer brand manufacturers that sell directly to consumers via their owned and operated sites or apps and physical stores, bypassing standard distribution methods through a retailer, wholesaler, or third-party platform such as a marketplace; includes digitally native brands and established brands; excludes traditional retailers’ private label brands; excludes travel and event tickets and food or drink services

Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.

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