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Events
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Explore our Research →The big answers: EMARKETER Daily quiz
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Dec 12, 2025
Out-of-home sports ads are turning viewers into talkers
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Dec 12, 2025
Fintech lenders can hide problems with consumer credit quality
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Dec 12, 2025
Fiserv is sued again for alleged security lapses
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Dec 12, 2025
The Home Depot builds a stronger foundation for creator partnerships
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Dec 12, 2025
AI, video, and broad skill sets define sea change in marketing job market
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Dec 12, 2025
SEO spending will drop as brands prioritize real-time social performance
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Dec 12, 2025
Epic antitrust suit could crack open the health data market
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Dec 12, 2025
YouTube Shorts expands ad tools to capture holiday spend
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Dec 12, 2025
Lululemon seeks leadership change as challenges mount
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Dec 12, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →OTT Video Service Users
by Service Provider
by Type
Source: EMARKETER Forecast, October 2025 - June 2024
Note: individuals of any age who watch video at least once per month via any app or website that provides streaming video content over the internet and bypasses traditional distribution; examples include Disney+, Hulu, Netflix, and YouTube
Additional Note: Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.