Key Stat: 33% of US restaurant diners discover promotions via email/newsletters and 32% via social media, according to a September 2025 survey from YouGov.

Beyond the Chart:

• Email discovery comes with a caveat. 40% of US consumers unsubscribe from brand emails and texts at least once weekly, according to GetApp.
• Meanwhile, consumers are growing more accepting of promotional content when it's relevant. Roughly 3 in 5 US consumers (61%) say they don't mind seeing sponsored ads for relevant brands, up 14 percentage points YoY, according to Bain and ROI Rocket.

Use this Chart: Show this to your marketing team to illustrate why owned channels outperform paid media for promotional discovery. Use it to make the case that email and social aren't just brand-building tools, they're driving deal awareness better than paid advertising or third-party platforms.

Related EMARKETER Reports:

• Generational Attitudes Toward Digital Advertising 2025 (EMARKETER subscription required)
• In-Store Retail Media 2025 (EMARKETER subscription required)