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The big answers: Retail Daily quiz

Get the correct answers to our Big Question quiz in the EMARKETER Retail Daily newsletter. From supply chain to shopping apps and retail advertising, we deliver daily insights on ecommerce, marketing, and customer experience. Not a subscriber? Sign up here and get our quizzes sent directly to your inbox to see if you can pick a winner.

December 12, 2025

Which of the following cities drove the most Labubu purchases on livestream shopping platform WhatNot this year?

A) Dallas B) Miami C) Atlanta D) Los Angeles

Miami holds the nation’s highest per-capita Labubu purchase rate on Whatnot, and the character captured 12% of the city’s overall toy market, the platform reports.

December 11, 2025

What percentage of consumers have or are “very likely” to shop for holiday gifts at an off-price retailer such as Marshalls, Nordstrom Rack, and Saks OFF 5TH?

A) 38% B) 44% C) 49% D) 61%

38% of holiday shoppers have already visited or are “very likely” to shop at off-price retailers, according to CivicScience.

December 10, 2025

Gap just launched an apparel collab with which of the following beauty brands?

A) Rare Beauty B) Summer Fridays C) Charlotte Tilbury D) Glossier

The loungewear collection comes in Summer Fridays' signature colors, and “the collaboration celebrates everyday essentials in a way that feels fresh, modern, and authentic,” according to Gap CEO and president Mark Breitbard in a press release.

December 9, 2025

What percentage of households buying a Christmas tree said they would opt for a fake tree this year?

A) 48% B) 56% C) 83% D) 89%

83% percent of households planning to display a Christmas tree this season said they would choose an artificial one, according to an October study by The American Christmas Tree Association (ACTA).

December 8, 2025

Which of the following is NOT in Adobe’s forecast of top holiday tech products?

A) Kindle Colorsoft B) iPhone 17 C) Oura Ring D) Apple Watch

Oura Ring is the wearable tech that will fly off the shelves this year, Adobe forecasts in its Holiday Shopping Trends report.

December 5, 2025

What percentage of millennial parents say their kids have already spoiled a holiday surprise by snooping?

A) 27% B) 37% C) 47% D) 57%

Over half of parents say their kids have already spoiled a gift by snooping, according to a survey from Talker Research on behalf of Lowe’s. To help parents keep presents a surprise, Lowe’s is offering rewards members a free Holiday Under Wraps Box, a “seemingly ordinary box designed to look like an everyday household item.”

December 4, 2025

Columbia Sportswear’s latest campaign takes aim at:

A) Competitive hikers B) Flat earthers C) Urban explorers D) UFO believers

In a recent New York Times ad, Columbia Sportswear called out Flat Earthers, asking them to “put your map where your mouth is.” The person that can deliver an actual photo of the edge of the earth will get the company’s full inventory of assets, including “the mannequins, coffee machines, snowshoes, toboggans, office plants—even the taxidermy beaver.”

December 3, 2025

What percentage of holiday shoppers in the US are likely to use social media to find holiday gifts ideas this year?

A) 34% B) 44% C) 54% D) 64%

Over half (54%) of holiday shoppers already have or are likely to use social media for gift ideas this year, according to CivicScience.

December 2, 2025

True or false? Less than half of US adults are concerned about children being exposed to ads for unhealthy food and drinks.

False. Actually, over half (58%) are concerned about unhealthy food advertising, according to YouGov.

December 1, 2025

How low did toy prices drop over Thanksgiving weekend?

A) 6% B) 10% C) 25% D) 30%

Toy prices were down 29.6% over Thanksgiving weekend, according to Adobe Analytics.

November 26, 2025

What percentage of US consumers plan to order Thanksgiving dinner for takeout or delivery, according to a PopMenu survey?

A) 33% B) 43% C) 53% D) 63%

53% of respondents to the PopMenu study said they plan to order takeout or delivery from restaurants this year, up from 37% in 2024.

November 25, 2025

What percentage of Cyber Week purchases will be made on a mobile device, according to a prediction from Salesforce?

A) 50% B) 60% C) 70% D) 80%

Mobile orders will account for 70% of Cyber Week purchases, according to Salesforce’s Cyber Week 2025 forecast.

November 24, 2025

What percentage of US car shoppers and recent buyers opted to use AI-powered car search tools on automotive marketplaces?

A) 24% B) 44% C) 64% D) 84%

A September Cars.com survey found 44% of recent car buyers and in-market shoppers opted to use AI-powered car search tools.

November 21, 2025

True or false? More than half of consumers plan to use credit cards for holiday spending.

False. Some 42% plan to use credit cards, up five percentage points from 2024, according to a TransUnion report.

November 20, 2025

True or false? Consumers under 30 are more likely to face an online shopping scam than those over 65.

True. 42% of Americans under 30 say they’ve purchased something online that was either counterfeit or never delivered and they weren’t reimbursed, compared to only 26% of those over 65, according to Pew Research Center.

November 19, 2025

Which of the following brands just announced a same-day delivery partnership through DoorDash?

A) Banana Republic B) Old Navy C) Sephora D) PetSmart

DoorDash, which announced on-demand retail delivery in 2023, just added Old Navy to its roster.

November 18, 2025

True or false? In-store shopping is the top source for holiday gift inspiration among Gen Z and millennials.

False. In-store shopping is the top source among all consumers, but social media ranks first among Gen Z and millennials, according to Sprout Social data.

November 17, 2025

Which of the following brands is launching its first fragrance?

A) Whole Foods B) Liquid Death C) Trader Joe’s D) Champion

The sportswear brand just partnered with Revlon on a line of signature scents that felt like “a natural extension of Champion’s evolution,” according to a statement.

November 14, 2025

Instacart’s new holiday campaign is in the style of …

A) Hanna-Barbera B) Rankin/Bass C) Studio Ghibli D) Wes Anderson

Instacart’s new stop-motion holiday campaign pays homage to Rankin/Bass specials like “Rudolph the Red-Nosed Reindeer” and “Frosty the Snowman,” reports Marketing Dive.

November 13, 2025

To celebrate its 125th anniversary, JELL-O is releasing “No Thanks” Thanksgiving molds. Which of the following molds is not included in the collection?

A) Brussels sprouts B) Turkey leg C) Cranberry sauce D) Pecan pie

If you want a jiggly turkey leg, you’ll have to make your own mold this year. But if you’re looking for some JELL-O brussels sprouts, pecan pie, or cranberry sauce, you’re in luck.

November 12, 2025

What’s the primary way that alcohol drinkers discover new wine?

A) In-store B) Restaurants C) Friends and/or family D) The internet

Some 42% of alcohol drinkers over 21 find new wines via their friends or family, found CivicScience data. Nearly as many (41%) discover new wines in store, 28% find new wines in restaurants, and 21% discover new wines on the internet.

November 11, 2025

Which is the most popular licensed toy brand or franchise that shoppers purchase or collect toys from?

A) LEGO B) Disney/Pixar C) Hot Wheels D) Barbie

Over half (51%) of shoppers buy toys from LEGO, 47% buy Disney/Pixar toys, 43% purchase Hot Wheels, and 32% buy Barbie, found Numerator data.

November 10, 2025

Amazon’s retail business accounts for what percentage of Amazon’s total revenue?

A) 26.2% B) 40.5% C) 68.0% D) 79.9%

Less than half of Amazon’s total revenue is being driven by its retail business, according to Marketplace Pulse. Instead, Amazon’s service businesses, which include third-party seller fees, advertising, subscriptions, and AWS, are generating the majority of revenue.

NOVEMBER 7, 2025

Which consumer product category has seen the highest average price increases at major retailers since the beginning of the year?

A) Apparel B) Home C) Health and beauty D) Pets and consumables

Apparel prices increased, on average, 11.5% since January, according to a September DataWeave study of Amazon, Walmart and Target, as reported by CNBC.

November 6, 2025

What percentage of Gen Alpha 15- to 16-year-olds in the US buy fast food at least once per week?

A) 46% B) 56% C) 66% D) 76%

Some 56% of 15- to 16-year-olds buy fast food at least once a week, according to a July 2025 survey from Attest.

November 5, 2025

What percentage of holiday shoppers are planning to shift some of their budget to higher-price discretionary items, according to Boston Consulting Group’s Black Friday survey?

A) 34% B) 44% C) 54% D) 64%

Some 44% of consumers in the survey across 10 countries said they would shift some of their budget to “splurge” on higher-priced items.

November 4, 2025

What percentage of regular AI users in the US say they trust AI for gift-giving advice as much as advice from friends?

A) 32% B) 56% C) 74% D) 88%

Some 74% of US consumers who use AI at least weekly say they trust AI gift recommendations as much as advice from friends, according to a September Zeta Global survey.

November 3, 2025

Approximately how much will US holiday shoppers spend using buy now, pay later (BNPL) options this upcoming season, according to Adobe Analytics?

A) $10 billion B) $12 billion C) $16 billion D) $20 billion

Adobe forecasted $19.8 - $20.4 billion in BNPL spend for November and December 2025, an increase of 9% - 12% from the 2024 holiday season.

October 31, 2025

Which of the following is NOT in the top three categories when consumers are cutting their spending, according to a Dentsu report?

A) Clothing and apparel B) Fast food C) Food delivery D) Beauty and grooming

Fast food is the top category where consumers have reduced their spending (21%), and only 16% have cut back on clothing and apparel, according to the study.

October 30, 2025

Which retailer, for the first time ever, will host Santa at each of its locations this year?

A) Macy’s B) Nordstrom C) TJMaxx D) Kohl’s

Nordstrom's strategy includes holiday gift shops, breakfasts, and a Santa at every store.

October 29, 2025

Which of the following words is NOT included in PepsiCo’s new brand identity?

A) Snacks B) Drinks C) Food D) Smiles

PepsiCo just updated its logo for the first time since 2001, and the new look “captures the energy, optimism and ambition of PepsiCo,” the company wrote in a press release.

October 28, 2025

What channel do consumers use most often to discover holiday gift ideas, according to an AlixPartners study?

A) TikTok B) TV ads C) Word of mouth D) Instagram

Some 40% of respondents have discovered holiday gift ideas through word of mouth, followed by TV advertising (25%) and search ads (24%), according to AlixPartners’ "2025 Consumer Sentiment Index."

October 27, 2025

What is America’s favorite Halloween candy, according to a UserTesting survey?

A) Reese’s Peanut Butter Cups B) Candy Corn C) Twix D) M&Ms

Reese’s Peanut Butter Cups are the most popular favorite candy (36.5%), followed by Snickers (16%) and Kit Kat (11%), according to the study.

October 24, 2025

What percentage of consumers are likely to purchase a fragrance as a holiday gift this year?

A) 20% B) 30% C) 40% D) 50%

Half of US consumers are somewhat or very likely to buy fragrance as a gift this year, according to data from CivicScience.

October 23, 2025

How much does the average Gen Z household spend annually?

A) $16,552 B) $17,301 C) $18,987 D) $19,700

Gen Z households spend $16,552 a year across consumer packaged goods (CPG), general merchandise, and quick-service restaurants, according to Numerator data as reported by Chain Store Age.

October 22, 2025

Which brand will become the first to launch shoppable ads on Twitch?

A) Lego B) e.l.f Cosmetics C) Poppi D) Nike

Viewers will be able to purchase e.l.f. products directly through Twitch streams without having to leave the platform.

October 21, 2025

Dollar General accounts for what percentage of under-10-minute visits to grocery stores?

A) 8% B) 18% C) 28% D) 38%

Dollar General accounts for 28% of grocery store visits that are less than 10 minutes, up from 24% in Q2 2019, according to data from Placer.ai as reported by Chain Store Age.

October 20, 2025

True or false? Consumers who shop only online during Black Friday are less loyal to clothing brands than other Black Friday shoppers?

False. More than half of online Black Friday shoppers have shopped their favorite clothing brand for over six years, more than twice the percentage of other Black Friday shoppers who say the same, said CivicScience data.

October 17, 2025

What percentage of retailers globally are piloting autonomous AI systems?

A) 27% B) 31% C) 39% D) 43%

Over 4 in 10 (43%) retailers are testing out autonomous AI systems, with another 53% evaluating potential use cases, according to Consumer Goods Technology.

October 16, 2025

What percentage of US households visit their local bank branch in-person?

A) 26% B) 34% C) 45% D) 53%

53% of households visit their current primary bank or credit union in-person, according to RFI Global’s latest MacroMonitor data.

October 15, 2025

How much, in billions, did US consumers lose in stolen packages from online purchases last year?

A) $5.7 B) $15.7 C) $25.7 D) $35.7

US consumers lost an estimated $15.7 billion from 241 million stolen packages last year, according to research by Omnisend that combined FBI crime data with a consumer survey.

October 14, 2025

What percentage of US shoppers using credit would abandon a purchase if they weren’t given a buy-now-pay-later (BPNL) option?

A) 16% B) 24% C) 31% D) 43%

43% of US shoppers using credit would abandon the purchase if they weren’t given a BNPL option, according to a June study by PYMNTS Intelligence.

October 13, 2025

When is US retail in-store ad spend expected to reach $1 billion?

A) 2025 B) 2027 C) 2029 D) 2035

US retail media in-store ad spend is expected to reach $1 billion in 2029, according to a July EMARKETER forecast.

October 10, 2025

What percent of US adults ages 20-40 in a serious relationship, engaged, or married within the last two years say ring shopping should begin at least three months before the proposal?

A) 58% B) 68% C) 78% D) 88%

Some 68% say ring shopping should begin at least three months before the proposal, according to a September report from Helzberg.

October 9, 2025

What percentage of the general US population would be at least somewhat likely to let an AI agent make purchases on their behalf if it could guarantee securing the best available price?

A) 12% B) 22% C) 32% D) 42%

Some 42% of US consumers would trust an AI agent to make purchases for them if it could get the best price, according to an August survey from YouGov.

October 8, 2025

Which of these retailers has the highest global health & beauty market share this year?

A) Walmart B) Walgreens C) Target D) CVS Pharmacy

CVS Pharmacy leads in global health & beauty market share with an estimated 5.57% in 2025, according to a new report from GlobalData.

October 7, 2025

Which is the top month for marketers to kick off their holiday shopping campaigns?

A) August B) September C) October D) November

Some 21% of marketers start holiday campaigns in September, higher than any other month, according to a September report from Experian.

October 6, 2025

What percent of small businesses rate AI's helpfulness as 4 or 5 out of 5, saying it helped save time and reduce costs?

A) 60% B) 70% C) 80% D) 90%

Some 60% of small business respondents in a new Revenued report rated AI's helpfulness as 4 or 5 out of 5.

October 3, 2025

Target is launching a line of exclusive products this month tied to which of the following series?

A) "Wednesday" B) "Stranger Things" C) "Severance" D) "The Summer I Turned Pretty"

Target has partnered with Netflix on a "Stranger Things" collaboration, which includes Halloween costumes, clothing, and games.

October 2, 2025

True or false? Gen Z specialty store shoppers are five times more likely to be influenced by health and fitness content than adults over the age of 30.

False. Gen Z consumers who shop at specialty stores are actually 6.7 times more likely to be influenced by health and fitness content than consumers over 30, according to CivicScience data.

October 1, 2025

Spirit Christmas, a Spirit Halloween spinoff, is NOT opening a location in which of the following towns?

A) Poughkeepsie, NY B) Cherry Hill, NJ C) Weehawken, NJ D) Pittsburgh, PA

While we love Weehawken, it did not make Spirit Christmas’ list of 30 new locations across the Northeast and Great Lakes this year.

September 30, 2025

Urban Outfitters just launched a collection with which of the following QSR brands?

A) DunkinB) Wendy’s C) Sonic D) In-N-Out Burger

The collection includes apparel with both glazed and frosted donuts, as well as an iced coffee digital camera.

September 29, 2025

The 2026 American Girl of the Year is a descendant of which of the following original characters?

A) Molly McIntire B) Samantha Parkington C) Kit Kittredge D) Josefina Montoya

Raquel Reyes, a 10-year-old from Kansas City, is Samantha Parkington’s great-great-granddaughter and the 2026 Girl of the Year.

September 26, 2025

A recent ad for which beverage brand features an anthropomorphic taco?

A) Topo Chico B) Corona C) Jarritos D) Modelo

The 30-second ad, featuring an animated taco and bottle of Mandarin Jarritos, shows just how well they work together, as reported by MediaPost.

September 25, 2025

What is the most hated food in America?

A) Anchovies B) Sardines C) Liver D) Tofu

Some 20% of US consumers dislike anchovies and another 36% outright hate it, placing it above other controversial foods like sardines, liver, and tofu, according to data from YouGov.

September 24, 2025

The top 20% of earners (those who make about $264,500/year) account for how much of all spending in the US?

A) 33% B) 43% C) 53% D) 63%

The top 20% of earners account for nearly two-thirds (63%) of all US spending, according to Moody’s Analytics data reported by CNN.

September 23, 2025

Walmart has set an official Guinness World Record for most drone deliveries in an hour by delivering signed copies of which artists’ latest album?

A) Sabrina Carpenter B) Cardi B C) Justin Bieber D) Sarah McLachlan

Walmart partnered with Cardi B and Wing to deliver 176 signed copies of Cardi B’s new album, “Am I the Drama.”

September 22, 2025

For shoppers "more excited than usual" about Halloween, where are they more likely to shop for candy this year?

A) Big box stores B) Grocery stores C) Online-only stores D) Wholesale stores

Over a third (37%) of shoppers who are more excited for Halloween this year say they’re most likely to shop for Halloween candy at grocery stores, compared with just 31% of the general population, according to CivicScience.

September 19, 2025

All mall traffic fell over Labor Day weekend YoY, according to Placer.ai's Mall Index. But which type of mall saw the largest decline?

A) Outlet malls B) Indoor shopping malls C) Open-air shopping centers

Outlet malls saw a nearly 4-point drop (3.9%) year over year, per Placer.ai.

September 18, 2025

What percentage of Gen Alpha would go to the mall if they had brands or items they've seen on TikTok from other countries?

A) 21% B) 31% C) 41% D) 51%

Over half of Gen Alpha said that international products seen on TikTok would encourage them to visit a shopping mall, according to a May 2025 survey from Acceleration.

September 17, 2025

What’s the main reason US consumers use retail apps when shopping?

A) Convenience B) Loyalty rewards or points C) Access to exclusive deals or discounts D) To avoid in-store shopping

Some 43% of consumers use retail apps because they like the convenience of shopping anytime, anywhere, the top use case, according to CivicScience.

September 16, 2025

What percentage of consumers say "following a regular self-care routine is more important to me now than five years ago?"

A) 10% B) 30% C) 50% D) 70%

Half of consumers now say that a regular self-care routine is more important to them now than it was five years ago, according to NielsenIQ's "State of Beauty 2025" report.

September 15, 2025

True or false? More consumers expect fewer brand-offered discounts during this holiday season compared to last year.

True. This year, 40% of consumers expect fewer holiday season discounts, according to a report from Gartner. Last year, only 32% of consumers expected fewer discounts.

September 12, 2025

Which of the following retailers is expanding its party supplies selection? A) Target B) Walgreens C) Walmart D) CVS

Walmart locations will now have a dedicated party space and carry nearly five times more party products, according to a press release.

September 11, 2025

What is the name of Ralph Lauren’s new AI shopping assistant?

A) RalphRecs B) Dear Lauren C) Polo Pal D) Ask Ralph

Ask Ralph offers consumers styling advice by “serving up multiple, shoppable visual laydowns of complete outfits,” according to a press release.

September 10, 2025

Which of the following brands said it has “become too predictable” in a recent earnings call?

A) American Eagle B) Lululemon C) Celcius D) Duolingo

"We have become too predictable within our casual offerings and missed opportunities to create new trends,” said Lululemon CEO Calvin McDonald in a recent earnings call.

September 9, 2025

Which is the top category that people expect to spend less than usual on during the next three months?

A) Baby supplies B) Gasoline C) Meat and dairy D) Nonalcoholic beverages

Some 19% of consumers plan to spend less than usual on nonalcoholic beverages over the next three months, according to an August survey from McKinsey, more than baby supplies (16%), gasoline (13%), and meat and dairy (13%).

September 8, 2025

True or false? A majority of consumers plan to use AI for holiday shopping this year.

True. Over half (54%) of holiday shoppers plan to use AI for comparing prices, searching for gifts, summarizing reviews, and receiving personalized recommendations, according to August data from Klaviyo.

September 5, 2025

What is the top selling print book year-to-date?

A) “Oh, the Places You'll Go!” B) “Sunrise on the Reaping” C) “Onyx Storm (Wing and Claw Collection)” D) “The Let Them Theory”

“The Let Them Theory” by Mel Robbins is the best-selling print book so far this year, according to August data from Circana.

September 4, 2025

Over three-quarters of consumers are influenced by brand content on social media. But what percentage of consumers actually complete their purchases directly via social platforms?

A) 5% B) 10% C) 15% D) 20%

Only 15% of consumers complete purchases directly on social platforms, according to data from Clutch as reported by Chain Store Age.

September 3, 2025

True or false? The percentage of US adults who have heard at least a little about Labubus has doubled from June to August.

False, but it’s a close call. In June, a quarter of US adults had heard about Labubus either a little or a lot, according to YouGov. In August, that percentage jumped to 47%, nearly doubling from June.

September 2, 2025

What percentage of consumers have tried a “dirty soda” (a soft drink mixed with flavored syrups, cream, or fruit juice)?

A) 13% B) 23% C) 33% D) 43%

Less than a quarter of US consumers have tried a dirty soda, and only 12% have liked it, according to August data from CivicScience.

August 29, 2025

McDonald's is the top quick service restaurant (QSR) brand when it comes to overall technology experience, according to a June survey from Canopy. Which QSR came in second?

A) Chick-fil-A B) Taco Bell C) Chipotle D) KFC

Canopy's survey found that 18% of consumers found Chick-fil-A to give the best overall technology experience, where 34% said McDonald's.

August 28, 2025

True or false? Less than 30% of US consumers have not ever purchased a refurbished technology product and have no interest in it.

False. A full third of consumers haven't purchased refurbished tech and have no interest in doing so, per an August survey from CivicScience.

August 27, 2025

Which is the top casual dining choice for Gen Zers, according to YouGov?

A) Texas Roadhouse B) Wingstop C) Olive Garden D) Chili's

More Gen Zers prefer eating at Wingstop for a casual dining experience more than anywhere else, according to an August YouGov report. Texas Roadhouse is the generation's second choice, followed by IHOP.

August 26, 2025

True or false? Over half of US consumers use quick service restaurant (QSR) self-service kiosks at least occasionally.

True. Over 60% of customers use QSR self-service kiosks at least occasionally, according to a June survey from Canopy.

August 25, 2025

Which is the biggest worry for US consumers about AI in online shopping?

A) AI misinterpreting preferences B) Irrelevant suggestions C) Privacy and data security D) AI overuse

Some 43% of US consumers have privacy or data security concerns about the use of AI in online shopping, according to a July survey from Omnisend.

August 22, 2025

Which girl group stars in Gap’s fall campaign?

A) Fifth Harmony B) BLACKPINK C) Citizen Queen D) KATSEYE

Featuring a dance routine from girl group KATSEYE, Gap’s “Better in Denim” campaign is set to 2000s hit “Milkshake” by Kelis and spotlights low-rise denim.

August 21, 2025

What is the name of Ace Hardware’s new retail media network?

A) Bolt Media B) RedVest Media C) HammerTime Media D) Toolbox Network

Ace Hardware has partnered with Epsilon Retail Media to launch “RedVest Media, The Helpful Network,” according to a press release.

August 20, 2025

Which retailer just launched a third-party marketplace, which has more than doubled its online merchandise?

A) Marshalls B) Target C) Sephora D) Best Buy

Best Buy’s digital marketplace will include expanded tech offerings, as well as new categories like licensed sports merchandise and musical instruments, according to a press release.

August 19, 2025

Which retailer now allows you to check out with Venmo?

A) Sephora B) Ulta Beauty C) TJ Maxx D) Target

Sephora customers can now select Venmo as their payment method on the retailer's website or app.

August 18, 2025

Which retailer partnered with NLX and Amazon Web Services to launch AI-powered customer service?

A) Nordstrom B) Macy’s C) Saks Fifth Ave D) Bloomingdales

The AI-powered customer service combines voice, text, and visual interactions, and customers “may be able to engage with AI in a way that's most similar to a human agent,” according to a press release.

August 15, 2025

American Girl’s latest doll from its “Collector Dolls” series sold out in one week. Which popular Netflix show character was the doll modeled after?

A) Eleven (“Stranger Things”) B) Wednesday Addams (“Wednesday”) C) Emily Cooper (“Emily in Paris”) D) Anne Shirley-Cuthbert (“Anne with an E”)

American Girl made only 6,000 Wednesday dolls, which sold out in a week, according to MediaPost.

August 14, 2025

What percentage of Hispanic consumers have made a TikTok Shop purchase in the last month?

A) 3% B) 13% C) 23% D) 33%

Nearly a quarter (23%) of US Hispanic consumers have made a purchase from TikTok Shop in the past month, and 73% have made two or more purchases within the year, according to recent data from Numerator.

August 13, 2025

Which classic food court restaurant is celebrating its 40th anniversary this August with ‘80s themed merch and prices?

A) Auntie Anne’s B) Orange Julius C) Cinnabon D) Sbarro

Cinnabon fans can snag themselves an ‘80s styled Bon Backpack that comes with a custom insulated pocket to keep their Cinnabon treats warm. In addition, on August 22, Cinnabon rewards members can get a classic cinnamon roll for $1.25, its original price in 1985.

August 12, 2025

How much more are US adults spending, per person, per month, due to tariffs on Chinese goods?

A) $11 B) $25 C) $36 D) $47

US adults are spending an extra $47 per person following tariffs on Chinese goods, totaling $12.2 billion each month, according to data from Omnisend, as reported by Chain Store Age.

August 11, 2025

Besides nostalgia, what’s the top reason adults buy collectible toys for themselves?

A) They collect them as a hobby B) A way to express their personality or aesthetic C) As a financial investment in a limited-edition item D) For emotional comfort and/or stress relief

A fifth of US adults collect toys as a hobby, the top reason for collection behind nostalgia, cited as a reason by 21% of adults, according to CivicScience data.

August 8, 2025

True or false? Gen Z is the biggest purchasing generation of ready-to-drink alcoholic beverages in the US, according to Attest.

False. Attest found that ready-to-drink purchases are highest among millennials, consumers aged 31-49 (32%), followed by 21-30-year-olds (29%) and 50-67-year-olds (23%).

August 7, 2025

Which of these back-to-school essentials do the most US K-12 shoppers intend to purchase this year, according to Civic Science?

A) Writing/art supplies B) Notebooks/books C) Backpack D) Clothes/footwear/apparel

71% of US K-12 shoppers intend to purchase new clothes/footwear/apparel this year.

August 6, 2025

Which of these factors do consumers name as the top barrier to their in-store experience?

A) Distance to locations B) High prices C) Out-of-stock items D) Unsatisfactory customer service

73% of shoppers identify out-of-stocks as a leading barrier to the in-store experience, according to a new consumer study conducted by SPAR Group, Inc.

August 5, 2025

Which of these restaurants did not make the top 10 in QSR magazine's 2025 ranking of limited-service restaurant companies by US system-wide sales?

A) Chipotle B) KFC C) Chick-fil-A D) Domino's

KFC landed on number 18 in the rankings with $4.9 billion in 2024 US system-wide sales. McDonald's took the top spot with $53.5 billion.

August 4, 2025

Which outdoor company just launched its first rebrand in a decade with spots that showcase people in nature being attacked by vultures, bears, and the Grim Reaper?

A) REI B) North Face C) Columbia D) L. L. Bean

Columbia's rebrand is a partnership with agency adam&eveDDB that seeks to redefine its business to younger generations and stand out in a crowded field of outdoor apparel companies.

August 1, 2025

Which brand is opening its flagship retail store in Dubai?

A) Charlotte Tilbury B) Martha Stewart C) Kylie Cosmetics D) Gymshark

The home and kitchen brand is opening its first standalone location in Dubai’s City Centre, according to parent company Marquee Brands.

 

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